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A truck with roof lights drives through a stream in a tropical forest, creating a splash, surrounded by green trees and rocky terrain with mountains in the background.

Partner with us

Welcome to Drive Queensland

Thanks for your interest in partnering with Drive Queensland. We are thrilled to have the opportunity to collaborate with you as we embark on this epic adventure!

We understand that the freedom and excitement of hitting the open road holds a special place in the hearts of Aussie travellers and we are equally delighted to welcome our International travellers who are eager to discover Queensland’s beauty by road.

At Drive Queensland, we get it! We understand the value of coming together to keep the Drive scene thriving, all while making sure Queensland stays on top as the ultimate hot spot for road-trippers!

By partnering with us, you’ll gain access to our awesome network of road-trip enthusiasts, local communities, and tourism stakeholders. Together, we’ll combine our strengths, expertise, and resources to create innovative initiatives that’ll take the road trip experience in Queensland to a whole new level!

So, what are you waiting for? Get on board and be part of the Drive Queensland collaboration!

Click Here to See our Partnership Packages Click here to Complete Partnership Application Form Click here to Meet our Team Click here to Meet our Ambassadors

Why Partner with Drive Queensland

Be in the Driving Seat!
Partnering with Drive Queensland can help you leverage the strength of the drive market, increase your visibility, access targeted marketing efforts, collaborate on promotions, benefit from our reputation, and adapt to changing travel trends. These factors can contribute to the success and growth of your business.
Plan your Route
Directly target your primary drive consumers
By partnering with Drive Queensland, you will gain access to road trip enthusiasts through our attendance at Caravan & Camping Supershows, 4X4 Outdoor Shows and Expos.
Be in the Headlights!
Partnering with us will allow you to leverage our powerful marketing channels and platforms exposing your business to a larger customer base. You can take advantage of opportunities to feature your business in our promotional drive guide and map, website, social media channels, EDM’s, Podcasts and in our marketing campaigns.
Be a Trailblazer!
Drive Queensland focuses on promoting road trips and driving experiences within Queensland.

Together, we can spark fresh ideas and unlock new possibilities to effectively reach and engage our road trip audience.
Navigate Collaboration Opportunities!
Partnering with Drive Queensland opens opportunities for collaboration. Together we can leverage our collective strengths, expertise and resources to create innovative initiatives, develop tailored itineraries and amplify the road trip experience in Queensland.
Fine Tune
Synergy and Growth
By working together we can ignite a storm of creativity, tap into new markets, and mutually benefit from the synergy created. Our partnership will contribute to the continuous growth of the Drive market and solidify Queensland’s position as a top road trip destination.

Conserve and Protect!
Sustainability
Drive Queensland has teamed up with Reforest to plant a tree on behalf of each partner. You can choose to have your tree planted in Cooroy Mountain Wildlife Corridor in Eumundi or Maui Forest Restoration on the Atherton Tablelands. Our forest is currently in development so feel free to watch it grow here.

Drive Queensland’s Ambassador Program

Are you our next Ambassador?

  • Are you passionate about Tourism in Queensland?
  • Does your position in the industry heavily involve the drive market?
  • Do you know your region like the back of your hand?
  • Do you love telling people where to go?

Drive Queensland is looking for Expressions of Interest from industry gurus to become Drive Queensland Ambassadors.

So, what does this mean?

If you are successful, you will be invited to become a Drive Queensland Ambassador and be eligible for some great benefits!

  • Exposure for you, your business and your region through our Drive Queensland Website, socials and EDM’s
  • ‘First preference’ to attend Trade Shows with Drive Queensland
  • A generous discount on your Drive Queensland membership
  • Ambassador certificate and logo for your website / email signatures / business cards etc.

What we expect of you…

If you are successful, you will be invited to become a Drive Queensland Ambassador and be eligible for some great benefits!

  • Be proud of your title, you earned it! Display your DQ Ambassador logo wherever possible
  • Offer friendly and helpful advice to those travellers that reach out to you. Remember, they are contacting you as they are already headed your way or looking for a reason to visit
  • Welcome our guests with open arms… metaphorically speaking. Unless you are a hugger!
  • Introduce them to your fellow DQ Ambassadors. We want them to have the most epic Queensland adventure then tell all their friends about it!
Our Ambassadors
A woman with dark hair, glasses, and a checked shirt smiles at the camera against a light grey background.
Kylie Rixon
Sunset Tourist Park, Mount Isa
A man wearing a wide-brimmed hat and a blue plaid shirt smiles, with a trimmed mustache and light facial hair visible.
Richard Kinnon
Outback Pioneers, Longreach
A woman wearing glasses and an orange top smiles at the camera, with her hair pulled back and a white background.
Nadine Lorenz
Mackay Isaac Tourism, Mackay
A young woman with long, light blonde hair and a friendly smile, posing against a light background with a circular white border effect.
Brooke Turner
Broadwater Tourist Park, Gold Coast
Portrait photo of a woman with shoulder-length blonde hair, light skin, and a friendly smile, set against a light background with a circular white border.
Kelly Cattanach
Habitat Noosa, Sunshine Coast
A woman with shoulder-length brown hair and glasses looks at the camera. She is wearing a patterned scarf and a light-colored top, with a neutral background behind her.

Patrice Brandenburg
The Diamantina, Birdsville / Bedourie / Betoota

Middle-aged woman with short, light blonde hair, smiling at the camera against a light grey background with a white circular border.
Glenda Daly
Cobbold Gorge, Tropical North Queensland / Outback
Click here to learn more about our Ambassadors

Drive Queensland Shows 2026

  • GOLD COAST - Let’s Go Caravan & Outdoor Expo - 6 - 8 February
  • MELBOURNE - Victorian Caravan & Camping Supershow - 18 - 22 February
  • ADELAIDE - Let’s Go Caravan Camping & Outdoor Show - 25 February - 1 March
  • BRISBANE - National 4X4 Outdoors Show - 13 - 15 March
  • PERTH - Caravan and Camping - 19 - 22 March
  • SYDNEY - NSW Caravan Camping Holiday Supershow - 28 April - 3 May
  • BRISBANE - Let’s Go Caravan & Camping Supershow - 3 - 7 June
  • MELBOURNE - National 4X4 Outdoors Show - 21 - 23 August
Six people in matching navy shirts stand smiling in front of a tourism booth with Queensland travel posters and brochures on display racks behind them.

Drive Queensland Digital Gear

Website

Showcase Your Stop on the Route

Our Drive Queensland website is a key platform for travellers planning their next Queensland road trip and a valuable asset for our partners. We supply Epic Tips for Epic Trips!

We promote trusted tourism operators, inspirational drive routes, destination highlights, and awesome events, It’s where visitors come to explore and plan their adventures.

As a partner, you’ll have the opportunity to:

  • Showcase your region or business through your dedicated web page
  • Share engaging stories through blogs
  • Promote your upcoming events
  • Display your logo on the ‘Our Partners’ page
  • Access reporting and insights to track performance and audience engagement

More exciting website opportunities are on the way – stay tuned!

Social Media

Drive Engagement with Travellers

Our Drive Queensland social media platforms provide an excellent opportunity to connect with travellers and showcase your region or business to an engaged Queensland audience.

As a partner, you’ll benefit from:

  • Over 16,000 followers across Facebook, Instagram, and LinkedIn
  • More than 75,000 views and impressions each month
  • The ability to highlight your region or business through posts and stories
  • Provide your content ideas or clips and our team will craft and optimise them for you
  • Promote upcoming events, experiences, and special campaigns
  • Access to insights and reporting to track reach and engagement

EDMs

Direct Lane to Travellers and Industry

Our Drive Queensland EDMs are a powerful way to connect with both travellers and industry. Sent monthly, each edition is visually engaging, tailored to its audience, and designed to inspire action, from trip planning to direct bookings.

As a partner, you’ll have the opportunity to:

  • Reach over 9,000 consumer subscribers
  • Connect with more than 1,200 industry subscribers
  • Feature your region, business, or experiences in tailored monthly EDMs
  • Share news, offers, and stories with engaged audiences
  • Maintain a consistent, authentic brand voice aligned with Drive Queensland
  • Access reporting and insights to track engagement and performance

Podcast

Hit the Road with Your Story

Exciting news! The 'Drive Straya' Podcast is launching soon! Bringing the stories, people, and places of Queensland’s road trips straight to your ears. Each episode explores inspiring destinations, hidden gems, and local experiences, featuring interviews with tourism operators, industry experts, and passionate travellers.

As a Platinum or Gold partner, this is a unique opportunity to showcase your region, business, or experiences to an engaged audience who love to explore 'Straya' by road. Stay tuned for a fresh, entertaining, and informative way to connect with travellers and inspire their next adventure.

Drive Queensland Drive Guide

The Drive Queensland A4 Drive Guide is the ultimate travel buddy for anyone embarking their epic driving adventure in Queensland. Trust us, you won’t want to hit the road without it!

50,000 copies are jam packed with detailed maps, highlighted events, drive routes, must see destinations and heaps of fun things to do and see along the way! Plus, some great travel tips to make the road-trippers journey just that little bit more exciting!

You will find the Drive Guide at Caravan & Camping Supershows, National 4X4 Outdoors shows, Expos and Visitor Information Centres across Australia!

Our Drive Queensland Drive Guide is printed bi-annually in April and October, ensuring you alway have the most up-to-date information.

This Drive Guide is also available to download via our website, https://drivequeensland.com/drive-guide/.
A travel guide titled "Drive Queensland Drive Guide" featuring a 4WD vehicle on a beach at sunset, with text promoting maps, events, travel tips, and destinations. Click Here to View the Current Edition

Advert Sizing and Rates

Ad Size Rate
1/12 Page
Formatted 90mm (w) x 42.5mm (h)		 $850 + GST
1/6 Page
Formatted 90mm (w) x 88mm (h)		 $1,250 + GST
1/4 Page
Display 90mm (w) x 133.5mm or 183mm (w) x 66.75mm (h)		 $2,150 + GST
1/3 Page
Display 183mm (w) x 88mm (h)		 $2,700 + GST
Half Page
Display 183mm (w) x 133.5mm (h) or 90mm (w) x 267mm (h)		 $3,950 + GST
Full Page
Display Type size: 190mm (w) x 277mm (h); Trim size: 210mm (w) x 297mm (h); Bleed size: 220mm (w) x 307mm (h)		 $5,950 + GST
Back Cover
Display 190mm (w) x 277mm (h)		 $8,750 + GST
Inside Front Cover
Display 190mm (w) x 277mm (h)		 $6,750 + GST
Inside Back Cover
Display 190mm (w) x 277mm (h)		 $6,250 + GST
A chart showing different page ad size layouts: 1/12, 1/6, 1/4, 1/3, half page, and full page/cover, each shaded to indicate coverage area.
Artwork Specification
  • Please supply Formatted ad content as listed on the Ad Samples
  • Please supply Display ad files in print ready 300dpi CMYK PDF Format
  • All display adverts to be supplied as finished art
  • Full page/Cover Trim size: 210mm (w) x 297mm (h)
    Bleed size: 220mm (w) x 307mm (h)
Please Note
  • Price includes both print and online edition
  • 50% deposit required on booking. 50% final payment on printing
  • Payment will be required within 7 days of invoice
Two printed brochures are shown, featuring detailed maps of Australia and Queensland surrounded by various advertisements and informational panels. Click Here to view the Current Map

Drive Queensland Map

The Drive Queensland A2 Map is an essential travel companion for anyone embarking on a Queensland driving adventure. Each July, 40,000 copies are printed and distributed through Visitor Information Centres across every state and territory, showcased at caravan and camping shows, and available to order via the Drive Queensland website.

https://drivequeensland.com/drive-map/

On one side, it features a full map of Australia with highlighted drive routes directing road trippers to Queensland, while the other side provides a detailed sealed and unsealed Queensland road map.

All partners receive a generous discount to advertise! Check out the packages for your discount amount.

Limited advertising spaces are available.

For advertising opportunities, please contact your account manager.

Advert Sizing and Rates

A map of Australia and Queensland highlights major train routes and stations, with surrounding boxes listing ad sizes and dimensions for full and half-page ads.
Ad Size Rate
Half Panel Advert
Landscape 74.25mm (w) x 52.5mm (h)		 $2,150 + GST
Full Panel Advert
Portrait 74.25mm (w) x 105mm (h) or Landscape 148.50mm (w) x 52.5mm (h)		 $3,250 + GST
Artwork Specification
Artwork files are to be supplied as;
  • High resolutions PDF
  • Correct advert size dimensions
  • 300dpi resolution
  • CMYK color format
  • Artwork setup and amendments will incur additional charges
Payment notes
  • 50% deposit required on booking. 50% final payment on printing
  • Price based on artwork being supplied in print ready format
If you would like to discuss advertising opportunities, please contact Fiona Nicholl 0428 122 321 or fiona@drivequeensland.com

Drive Queensland Partnership Packages

Partnership Packages
 STO/RTO/LTO/
LGA/OTHER		 LTO/LGA/EVENT/
BUSINESS		 Business Business Associate/Supporter
PARTNERSHIP LEVEL PLATINUM GOLD SILVER BRONZE SUPPORTER
Rate POA Basic $3,950
Plus $5,950		 Basic $2,150
Plus $2,700		 Basic $850
Plus $1,250		 POA
*Ad placement in DQ Drive Guide (instead of brochure distribution) Full Page + Half Page Editorial Half Page or Full Page 1/4 Page or 1/3 Page 1/12 page or 1/6 page (both formatted)
Logo displayed on Website
Dedicated Partner Page on Website
Newsletter Subscription (Partner/Consumer/Industry)
Preferred Partner (recommended) listings in Booking Section of Website (tours/attractions)
**Discount on additional advertising in DQ Guide & Map 30% 20% 15% 10%
Partnership Certificate & Partner Logo
Use of DQ Logo and brand toolkit
Invitation to attend DQ events (virtual or F2F - additional costs may apply)
Detailed report after each consumer/trade show (industry news on website)
***DQ Social Media Post - Facebook & Instagram (content to be supplied) 12 4 2 1 1
***Blog on DQ website & shared via EDM to promote product/service/event (content to be supplied) 6 3 2 1 1
Opportunity to participate in DQ competitions (additional costs may apply)
Opportunity to participate in DQ marketing campaigns (additional costs will apply)
Opportunity to leverage Media/PR exposure
Opportunity to attend DQ consumer/trade shows
Opportunity to participate in DQ Podcast
Opportunity to supply footage for video reel (showcased at selected shows)
Opportunity to supply 360 degree footage for VR (showcased at selected shows
*Eligible for brochure distribution at consumer/trade shows (Partner content only & additional freight charges apply)
Bolded event listings in event calendar on website
Bolded event listings in event calendar in DQ drive guide
Enhanced Visitor Information Centre listings on DQ VIC page on website
Platinum level editorial in DQ Drive Guide
Quote from Platinum partner and link to partner website on DQ website page
Logo display at consumer/trade shows
Logo display on media billboards
Platinum level priority to purchase wall signage at consumer/trade shows
* Partner can choose ad placement in Drive Guide or Brochure Distribution
**Conditions Apply | ***Minimum guaranteed exposure
Click here to Complete Partnership Application Form Click here to Meet our Partners

Partnership Application Form

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Drive Queensland acknowledges the Traditional Custodians of the lands on which we work and live. We pay our respects to Elders both past, present and emerging; and extend that respect to all Aboriginal and Torres Strait Islander Peoples.

© 2026 Drive Queensland. Images courtesy of Tourism and Events Queensland and Drive Queensland Partners

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