Partner with us - Drive Queensland

Welcome to Drive Queensland

Thanks for your interest in partnering with Drive Queensland. We are thrilled to have the opportunity to collaborate with you as we embark on this epic adventure!

We understand that the freedom and excitement of hitting the open road holds a special place in the hearts of Aussie travellers and we are equally delighted to welcome our International travellers who are eager to discover Queensland’s beauty by road.

At Drive Queensland, we get it! We understand the value of coming together to keep the Drive scene thriving, all while making sure Queensland stays on top as the ultimate hot spot for road-trippers!

By partnering with us, you’ll gain access to our awesome network of road-trip enthusiasts, local communities, and tourism stakeholders. Together, we’ll combine our strengths, expertise, and resources to create innovative initiatives that’ll take the road trip experience in Queensland to a whole new level!

So, what are you waiting for? Get on board and be part of the Drive Queensland collaboration!

Click Here to See our Partnership Packages Click here to Complete Partnership Application Form Click here to Meet our Team Click here to Meet our Ambassadors

Why Partner with Drive Queensland

Be in the Driving Seat!

Partnering with Drive Queensland can help you leverage the strength of the drive market, increase your visibility, access targeted marketing efforts, collaborate on promotions, benefit from our reputation, and adapt to changing travel trends. These factors can contribute to the success and growth of your business.

Plan your Route

Directly target your primary drive consumers

By partnering with Drive Queensland, you will gain access to road trip enthusiasts through our attendance at Caravan & Camping Supershows, 4X4 Outdoor Shows and Expos.

Be in the Headlights!

Partnering with us will allow you to leverage our powerful marketing channels and platforms exposing your business to a larger customer base. You can take advantage of opportunities to feature your business in our promotional drive guide and map, website, social media channels, EDM’s, Podcasts and in our marketing campaigns.

Be a Trailblazer!

Drive Queensland focuses on promoting road trips and driving experiences within Queensland.

Together, we can spark fresh ideas and unlock new possibilities to effectively reach and engage our road trip audience.

Navigate Collaboration Opportunities!

Partnering with Drive Queensland opens opportunities for collaboration. Together we can leverage our collective strengths, expertise and resources to create innovative initiatives, develop tailored itineraries and amplify the road trip experience in Queensland.

Fine Tune

Synergy and Growth

By working together we can ignite a storm of creativity, tap into new markets, and mutually benefit from the synergy created. Our partnership will contribute to the continuous growth of the Drive market and solidify Queensland’s position as a top road trip destination.

Conserve and Protect!

Sustainability

Drive Queensland has teamed up with Reforest to plant a tree on behalf of each partner. You can choose to have your tree planted in Cooroy Mountain Wildlife Corridor in Eumundi or Maui Forest Restoration on the Atherton Tablelands. Our forest is currently in development so feel free to watch it grow here.

Drive Queensland’s Ambassador Program

Are you our next Ambassador?

Are you passionate about Tourism in Queensland?
Does your position in the industry heavily involve the drive market?
Do you know your region like the back of your hand?
Do you love telling people where to go?

Drive Queensland is looking for Expressions of Interest from industry gurus to become Drive Queensland Ambassadors.

So, what does this mean?

If you are successful, you will be invited to become a Drive Queensland Ambassador and be eligible for some great benefits!

Exposure for you, your business and your region through our Drive Queensland Website, socials and EDM’s
‘First preference’ to attend Trade Shows with Drive Queensland
A generous discount on your Drive Queensland membership
Ambassador certificate and logo for your website / email signatures / business cards etc.

What we expect of you…

If you are successful, you will be invited to become a Drive Queensland Ambassador and be eligible for some great benefits!

Be proud of your title, you earned it! Display your DQ Ambassador logo wherever possible
Offer friendly and helpful advice to those travellers that reach out to you. Remember, they are contacting you as they are already headed your way or looking for a reason to visit
Welcome our guests with open arms… metaphorically speaking. Unless you are a hugger!
Introduce them to your fellow DQ Ambassadors. We want them to have the most epic Queensland adventure then tell all their friends about it!

Our Ambassadors

A woman with dark hair, glasses, and a checked shirt smiles at the camera against a light grey background.

Kylie Rixon
Sunset Tourist Park, Mount Isa

A man wearing a wide-brimmed hat and a blue plaid shirt smiles, with a trimmed mustache and light facial hair visible.

Richard Kinnon
Outback Pioneers, Longreach

A woman wearing glasses and an orange top smiles at the camera, with her hair pulled back and a white background.

Nadine Lorenz
Mackay Isaac Tourism, Mackay

A young woman with long, light blonde hair and a friendly smile, posing against a light background with a circular white border effect.

Brooke Turner
Broadwater Tourist Park, Gold Coast

Portrait photo of a woman with shoulder-length blonde hair, light skin, and a friendly smile, set against a light background with a circular white border.

Kelly Cattanach
Habitat Noosa, Sunshine Coast

A woman with shoulder-length brown hair and glasses looks at the camera. She is wearing a patterned scarf and a light-colored top, with a neutral background behind her.

Patrice Brandenburg
The Diamantina, Birdsville / Beduorie / Betoota

Middle-aged woman with short, light blonde hair, smiling at the camera against a light grey background with a white circular border.

Glenda Daly
Cobbold Gorge, Tropical North Queensland / Outback

Click here to learn more about our Ambassadors

Drive Queensland Shows 2026

GOLD COAST - Let’s Go Caravan & Outdoor Expo - 6 - 8 February
MELBOURNE - Victorian Caravan & Camping Supershow - 18 - 22 February
ADELAIDE - Let’s Go Caravan Camping & Outdoor Show - 25 February - 1 March
BRISBANE - National 4X4 Outdoors Show - 13 - 15 March
PERTH - Caravan and Camping - 19 - 22 March
SYDNEY - NSW Caravan Camping Holiday Supershow - 28 April - 3 May
BRISBANE - Let’s Go Caravan & Camping Supershow - 3 - 7 June
DARWIN - 4WD, Boating & Camping Expo - June TBA
MELBOURNE - National 4X4 Outdoors Show - 21 - 23 August

Six people in matching navy shirts stand smiling in front of a tourism booth with Queensland travel posters and brochures on display racks behind them.

Drive Queensland Digital Gear

Website

Showcase Your Stop on the Route

Our Drive Queensland website is a key platform for travellers planning their next Queensland road trip and a valuable asset for our partners. We supply Epic Tips for Epic Trips!

We promote trusted tourism operators, inspirational drive routes, destination highlights, and awesome events, It’s where visitors come to explore and plan their adventures.

As a partner, you’ll have the opportunity to:

Showcase your region or business through dedicated listings
Share engaging stories through blogs
Promote your upcoming events
Display your logo on the ‘Our Partners’ page
Access reporting and insights to track performance and audience engagement

More exciting website opportunities are on the way – stay tuned!

Social Media

Drive Engagement with Travellers

Our Drive Queensland social media platforms provide an excellent opportunity to connect with travellers and showcase your region or business to an engaged Queensland audience.

As a partner, you’ll benefit from:

Over 16,000 followers across Facebook, Instagram, and LinkedIn
More than 75,000 views and impressions each month
The ability to highlight your region or business through posts and stories
Provide your content ideas or clips and our team will craft and optimise them for you
Promote upcoming events, experiences, and special campaigns
Access to insights and reporting to track reach and engagement

EDMs

Direct Lane to Travellers and Industry

Our Drive Queensland EDMs are a powerful way to connect with both travellers and industry. Sent monthly, each edition is visually engaging, tailored to its audience, and designed to inspire action, from trip planning to direct bookings.

As a partner, you’ll have the opportunity to:

Reach over 9,000 consumer subscribers
Connect with more than 1,200 industry subscribers
Feature your region, business, or experiences in tailored monthly EDMs
Share news, offers, and stories with engaged audiences
Maintain a consistent, authentic brand voice aligned with Drive Queensland
Access reporting and insights to track engagement and performance

Podcast

Hit the Road with Your Story

Exciting news! The Drive Queensland Podcast launched in February 2026! Bringing the stories, people, and places of Queensland’s road trips straight to your ears. Each episode explores inspiring destinations, hidden gems, and local experiences, featuring interviews with tourism operators, industry experts, and passionate travellers.

As a partner, this is a unique opportunity to showcase your region, business, or experiences to an engaged audience who love to explore Queensland by road. Stay tuned for a fresh, entertaining, and informative way to connect with travellers and inspire their next adventure.

Drive Queensland Drive Guide

The Drive Queensland A4 Drive Guide is the ultimate travel buddy for anyone embarking their epic driving adventure in Queensland. Trust us, you won’t want to hit the road without it!

50,000 copies are jam packed with detailed maps, highlighted events, drive routes, must see destinations and heaps of fun things to do and see along the way! Plus, some great travel tips to make the road-trippers journey just that little bit more exciting!

You will find the Drive Guide at Caravan & Camping Supershows, National 4X4 Outdoors shows, Expos and Visitor Information Centres across Australia!

Our Drive Queensland Drive Guide is printed bi-annually in April and October, ensuring you alway have the most up-to-date information.

This Drive Guide is also available to download via our website, https://drivequeensland.com/drive-guide/.

All partners receive a generous discount to advertise! Check out the packages for your discount amount.

New advertisers will receive Bronze partnership with ad package.

Two printed brochures are shown, featuring detailed maps of Australia and Queensland surrounded by various advertisements and informational panels.

Drive Queensland Map

The Drive Queensland Map is a must have travel companion for visitors embarking on their Queensland driving adventure.

40,000 copies are distributed at Caravan & Camping Supershows, National 4X4 Outdoors shows, Regional Expos and Visitor Information Centres across Australia!

This map is also available to download via our website, https://drivequeensland.com/drive-map/.

All partners receive a generous discount to advertise! Check out the packages for your discount amount.

Limited advertising spaces are available. New advertisers will receive Bronze partnership with ad package.

For advertising opportunities, please visit https://drivequeensland.com/advertising/.

If you would like to discuss advertising opportunities, please contact Fiona Nicholl 0428 122 321 or fiona@drivequeensland.com

Drive Queensland Partnership Packages

Partnership Packages	STO/RTO/LTO/ LGA/OTHER	Business Plus	Event Organisation	Business Basic	Visitor Info Centres	Associate/ Supporter	Media
PARTNERSHIP LEVEL	GOLD	SILVER	EVENT	BRONZE	VICs	SUPPORTER	MEDIA
*RTO Member Rate	-	$2,450	$1,450	$750	$350	-	-
NON RTO Member Rate	POA	$2,950	$1,950	$1,250	$550	$300	POA
Logo displayed on Website
Detailed Listing on Website
Newsletter Subscription (Partner/Consumer/Industry)
**Discount to Advertise in DQ Guide & Map	30%	20%	10%	10%	10%	5%
Partnership Certificate & Partner Logo
Use of DQ Logo and brand toolkit
Invitation to attend DQ events (virtual or F2F - additional costs may apply)
Detailed report after each consumer/trade show (industry news on website)
***DQ Social Media Post - Facebook & Instagram (content to be supplied)	12	4	1	1
***Blog on DQ website & shared via EDM to promote product/service/event (content to be supplied)	6	2	1	1
Opportunity to participate in DQ competitions (additional costs may apply)
Opportunity to participate in DQ marketing campaigns (additional costs will apply)
Opportunity to leverage Media/PR exposure
Opportunity to attend DQ consumer/trade shows
Opportunity to participate in DQ Podcast
Opportunity to supply footage for video reel (showcased at selected shows)
Opportunity to supply 360 degree footage for VR (showcased at selected shows
Eligible for brochure distribution at consumer/trade shows
Event listings in event calendar on website
Event listings in event calendar in DQ drive guide
Enhanced Visitor Information Centre listings on DQ VIC page on website
Gold level editorial in DQ Drive Guide
Quote from Gold partner and link to partner website on DQ website page
Logo display at consumer/trade shows
Logo display on media billboards
Gold level priority to purchase wall signage at consumer/trade shows
RTO Member benefit - RTO members are eligible for discount to join DQ

*Your RTO must be a Drive Queensland Partner to be eligible for RTO Member Rate
**Conditions Apply | ***Minimum guaranteed exposure

Click here to Complete Partnership Application Form Click here to Meet our Partners

Partnership Application Form

Company

Industry Information

Travellers Information

Drive Queensland acknowledges the Traditional Custodians of the lands on which we work and live. We pay our respects to Elders both past, present and emerging; and extend that respect to all Aboriginal and Torres Strait Islander Peoples.

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Accessibility and Inclusion Statement

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