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A truck with roof lights drives through a stream in a tropical forest, creating a splash, surrounded by green trees and rocky terrain with mountains in the background.

About Us

In partnership with Caravanning Queensland, Queensland Regional Tourism Organisations, Local Government Associations and local tourism operators, Drive Queensland leads the collaboration of industry partners who have come together to keep the drive scene thriving, all while making sure that Queensland stays on top as the ultimate destination for road-trippers.

Founded in 2022 by Fiona Nicholl, Drive Queensland was conceptualised to create a collective ‘whole of state’ approach to maintain and grow the drive tourism market. “Statewide collaboration is key to offering visitors a seamless experience. When we work together, we can showcase the best of Queensland and ensure a lasting impact for everyone.”

You will find Drive Queensland at Caravan & Camping Shows, 4X4 Shows and Regional Expos across Australia. Publications can be found in Visitor Information Centres, caravan parks, selected tourism businesses and online via their website. Don’t forget to find us on your socials too!

Drive Queensland's Vision

To inspire and empower travellers to embark on unforgettable road trips in Queensland, fostering a deep connection with the region’s natural beauty, diverse culture, and sustainable tourism practices.

Mission Statement

Our mission is to promote and facilitate the growth of Drive Tourism in Queensland through innovative initiatives and partnerships. We strive to inspire and guide travellers to explore Queensland through memorable road trips, while respecting and preserving the natural and cultural heritage of each region.
Drive Queensland acknowledges the Traditional Custodians of the lands on which we work and live. We pay our respects to Elders both past, present and emerging; and extend that respect to all Aboriginal and Torres Strait Islander Peoples.

© 2025 Drive Queensland. Images courtesy of Tourism and Events Queensland and Drive Queensland Partners

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Queensland Tourism Industry Council member badge for 2025-26, featuring a colorful speech bubble design and website qtic.com.au.
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Eco Tourism Australia logo with circular design and text stating
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Logo for Adventure Queensland showing membership in the Queensland Backpackers Industry Association, with stylized blue star design and circular text.