About Us

In partnership with Caravanning Queensland, Queensland Regional Tourism Organisations, Local Government Associations and local tourism operators, Drive Queensland leads the collaboration of industry partners who have come together to keep the drive scene thriving, all while making sure that Queensland stays on top as the ultimate destination for road-trippers.

Founded in 2022 by Fiona Nicholl, Drive Queensland was conceptualised to create a collective ‘whole of state’ approach to maintain and grow the drive tourism market. “Statewide collaboration is key to offering visitors a seamless experience. When we work together, we can showcase the best of Queensland and ensure a lasting impact for everyone.”

You will find Drive Queensland at Caravan & Camping Shows, 4X4 Shows and Regional Expos across Australia. Publications can be found in Visitor Information Centres, caravan parks, selected tourism businesses and online via their website. Don’t forget to find them on your socials too!

Passionate about travel and all things related, Fiona Nicholl is a well-connected entrepreneur with over 26 years experience in Tourism and Marketing. Her expertise expands to PR, Project and Event Management, Publishing, Digital Marketing and serving as a Board Member.

In 2022, Fiona discovered an opportunity to create a whole of state collaboration between tourism organisations to promote the Queensland drive market and was successful in partnering our Queensland State Tourism Organisation (STO), Queensland Regional Tourism Organisations (RTO’s), Caravanning Queensland (CQ) and distribution partner, Link Logic. Drive Queensland quickly became an integral part of our Queensland tourism industry and was attracting interest from local government associations and local businesses.

Originally stemming from aviation (she even has a few flight hours up her sleeve), Fiona prefers to stay a little more grounded these days. She loves working with industry colleagues, discovering new pockets of our great state and sharing her knowledge and experience with the world!

With 15 years of experience in graphic and digital design, Yoon Ha Kang has developed a sharp eye for creating standout promotional materials across both print and digital platforms. His career has taken him through lively advertising agencies and in-house marketing teams, where he’s managed various accounts and collaborated with big-name brands like Air Niugini, The Reef Hotel Casino, Shangri-La Hotels and Resorts, Blackmores, and Queensland Health.

Yoon Ha is passionate about crafting meaningful designs and enhancing experiences grounded in research and strategy. He’s the creative force behind the Drive Queensland logo and brand, having been part of the team from the very start, and remains an important asset of the Drive Queensland team.

With over 35 years of tourism experience, Claudia McFadden’s journey began as an avid traveller, bringing her to Australia, where she worked in hospitality and touring at Ayers Rock. Her adventures took her across the vast landscapes of this great country, eventually leading her to settle in Queensland. A passionate road traveller and camper, Claudia is always eager to explore and learn more about Queensland and beyond.

Before joining Drive Queensland, Claudia dedicated almost 11 years to Tourism Tropical North Queensland as the Western Markets & Domestic Sales Manager, where she successfully promoted the region and its incredible drive experiences. In late 2023, Claudia decided to step back from full-time employment to support the crucial travel segment with Drive Queensland, continuing to promote Queensland as the top drive destination both domestically and globally.

Originally from Europe, Claudia speaks fluent German and Danish, maintaining strong connections to the European markets. Her extensive travels and deep involvement in North Queensland's development have made her a proud local and a passionate advocate for the region. Her wealth of knowledge and dedication to promoting Queensland as a premier drive destination make her an invaluable addition to the Drive Queensland team.

With over 35 years of experience in tourism, digital marketing, and training, Susan has worked across retail, wholesale, accommodation, education, and State and Regional Tourism Organisations. Her passion for tourism and digital innovation shines through, and she is dedicated to providing practical advice that delivers real results.

As a qualified trainer and presenter, Susan helps tourism operators navigate the ever-changing digital and tourism landscapes. Her approachable, down-to-earth style, combined with a great sense of humour, enables her to collaborate effectively with business owners, operators, and frontline staff. She focuses on developing digital strategies that enhance knowledge, build skills, and increase revenue through cost-effective digital campaigns, customer engagement, and reputation management.

Known for her highly effective workshops, webinars, and one-on-one mentoring, Susan customises her content and delivery to suit a wide range of audiences and skill levels.